Magenta Labs is a digital consultancy and R&D lab that helps clients understand and
adopt emerging technologies. Our lab projects (see below) analyze the past, present,
and future of technology, and aim to inspire creative types to be more entrepreneurial.
Amrit Richmond is the creator of Magenta Labs. Amrit is a former art editor of GOOD, where she also worked on digital strategy. Since then, she has collaborated on a wide range of special projects with startups, ad agencies, venture firms, and publishers.